VOpreneur TV

If your voice over marketing efforts are producing the results you're looking for, part of the reason may be your follow-up strategy... or lack thereof. Marc Scott kicks off Free Advice Friday with some important advice on follow-ups, and why they matter so much. From there, we cover AI, social media content, marketing strategies, books to read and much more! RESOURCES MENTIONED IN THIS LIVE STREAM Deep Work by Cal Newport - https://amzn.to/3ZiZdj3 Think and Grow Rich by Napoleon Hill - https://amzn.to/4emxYIz As a Man Thinketh by James Allen - https://amzn.to/3Ttye0e Mindset: The New Psychology of Success by Carol Dweck - https://amzn.to/4e3s8Mq 🎙️ For voice over services - https://marcscottvoiceover.com 🛎️ For voice over marketing coaching, classes and resources - https://vopreneur.com ✅ Subscribe to the VOpreneur® YouTube Channel - https://youtube.com/@vopreneur 📸 Follow me on Instagram - https://instagram.com/marcscott 👥 Join the VOpreneur Facebook Community - https://facebook.com/groups/vopreneur 00:00:00 Welcome to Free Advice Friday 00:00:15 Why you need to send follow-ups 00:06:00 Follow-Up Academy Master Class 00:09:59 How do present a good value proposition in a B2B email? 00:13:10 How do I respond to a request for a rate card? 00:17:04 Guest appearance from the Jelly Bean 00:19:16 Should I follow-up with Casting Directors after a workshop? 00:20:56 What do you say in follow-up communication? 00:23:54 Business Lessons Learned 00:25:01 What is the best way to send voice over demos? 00:27:24 How are you using AI in your everyday marketing? 00:31:00 Out of Office Notice follow-ups 00:31:47 The VOpreneur® Mastermind 2025 00:33:05 How do I follow-up after a lead says they're interested? 00:35:11 Using ChatGPT in my business. 00:37:37 How do I raise my rates with a client? 00:41:29 Introductory Email Workshop September 17 00:42:53 AI for Good or AI for Bad 00:44:22 Should I post my demos on YouTube? 00:46:34 Using AI for YouTube Titles and Descriptions 00:49:44 What are you favorite books on Mindset? 00:59:30 Why I will ALWAYS be kind to AI #marketing #voiceovermarketing #voiceacting
This journey of a VOpreneur® is not an easy one. It can be incredibly fun, rewarding. But if you aren't comfortable thinking and operating like a business owner, it can also be challenging and stressful. Jessica Mathison has owned many businesses in the past, and she's mastered the art of the pivot when circumstances and situations have changed. She's been able to take all those lessons she's learned and apply them to growing her own successful voice over business today. In this episode, Marc Scott and Jessica dive into her story and she shares plenty of actionable, practical advice you can use in your own voice over journey. CONNECT WITH JESSICA MATHISON Jessica Mathison Website - https://www.jessicamathison.com Jessica Mathison on Instagram - https://www.instagram.com/jessicamathison_vo Jessica Mathison on X - https://x.com/Jessi_Mathison Jessica Mathison on LinkedIn - https://www.linkedin.com/in/jessica-mathison-35b1a061 Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min KEY TAKEAWAYS ✅ Running a voice over business requires treating it as a business and implementing strong business practices. ✅ Understanding market demand and adapting to meet customers' needs is crucial for success. ✅ Learn from your mistakes and seek out resources to improve your voice over business. ✅ Resilience is key in the face of rejection and the challenges of the voice over industry. ✅ Use effective marketing strategies to promote your voice over services. ✅ Consider applying for grants to support your voice over business 00:00 Introduction: The Voiceover Business as Entrepreneurship 03:59 From RV Life to Traveling the World 12:41 Adapting Business Ventures to Meet Market Demand 22:09 Learning from Failure and Building Resilience 30:32 Treating Voiceover as a Business 32:29 Learning from Mistakes and Finding Resources 34:22 The Importance of Resilience in the Voiceover Industry 35:21 Effective Marketing Strategies for Voice Actors 36:14 Tools and Apps for Staying Organized and Productive 41:40 Applying for Grants to Support Your Voiceover Business 52:26 Recommended Business Books for Voice Actors 57:37 Introducing 'Bite-Sized Business Builder'
How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well? That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views. In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing. CONNECT WITH TAWNY PLATIS Tawny Platis Website - https://www.tawnyvoice.com Tawny Platis on Instagram - https://www.instagram.com/tawnyplatis Tawny Platis on YouTube - https://www.youtube.com/@tawnyplatis7866 Tawny Platis on TikTok - https://www.tiktok.com/@tawnyplatis Tawny Platis Facebook - https://www.facebook.com/tawny.platis Marc Scott on Instagram - https://instagram.com/marcscott RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min KEY TAKEAWAYS ✅ Find a niche and create authentic content that resonates with your audience. ✅ Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works. ✅ The hook in the first few seconds of a video is crucial to grab the audience's attention. ✅ Be genuine and relatable to build a loyal following.  ✅ Expose yourself to good content to improve your own content creation skills. ✅ Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent. ✅ Having a large social media following can open up opportunities for collaborations and monetization. ✅ Be prepared for failures and the need to pivot and rebrand, and understand that success may take time. ✅ Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology. ✅ Even a targeted audience of a few thousand can bring value and opportunities. 00:00 Introduction and Tawny's Viral Success 11:17 Adapting Content Themes 14:07 Understanding Algorithms and Analytics 26:38 Production Process and Quality Content 30:43 The Importance of the Hook 32:09 Attention-Grabbing Hooks in Social Media Content 44:45 Using Nostalgia to Drive Engagement 48:19 Balancing Audience Feedback and Creative Vision 50:10 Building a Targeted Audience for Voiceover Opportunities 54:43 Embracing Failure and Setbacks in Content Creation 58:48 Taking the First Step: Overcoming Hesitation
Part of your job as a voice actor is being willing and able to explain voice over rates to your clients. I share some in depth thoughts on that subject and customer service in general. Then we get to the fun part... your voice over questions asked and answered. RESOURCES MENTIONED IN THIS LIVE STREAM Nimble Free Trial - https://nimble.com/marcscottvo Mastering Medical Narration with Debbie Irwin - https://youtu.be/2ABhP5FrUis Contracts Don't Have to Be Scary - https://youtu.be/hjIKQCfdVvM 🎙️ For voice over services - https://marcscottvoiceover.com 🛎️ For voice over marketing coaching, classes and resources - https://vopreneur.com ✅ Subscribe to the VOpreneur® YouTube Channel - https://youtube.com/@vopreneur 📸 Follow me on Instagram - https://instagram.com/marcscott 👥 Join the VOpreneur Facebook Community - https://facebook.com/groups/vopreneur 00:00:00 Welcome to Free Advice Friday 00:00:42 The Voice Actors Role in Voice Over Rates Explained 00:15:25 Tips for a SAHM trying to find time to market. 00:17:36 Tips on Nimble Sequences 00:20:35 Dr Pepper Donuts?! 00:21:21 I'm Keynoting eVocation 2024 00:25:15 NOT Marketing on Holidays 00:26:33 Are Monday's a good day for marketing? 00:27:56 What CRM do you recommend? 00:30:31 Introductory Email Workshop 00:31:10 Do you teach marketing classes for voice actors? 00:32:43 Marketing for political voice over work. 00:33:48 How has Nimble Sequences improved your marketing? 00:34:42 Setting clear expectations with clients. 00:41:04 Hi Emmy! 00:43:27 Is Playbook appropriate for marketing uses outside of voice over? 00:44:45 How much time does it take to record eLearning? 00:48:19 Tips for growing a podcast audience. 00:51:42 Where do I find medical narration leads? 00:53:48 Should I have a contract for my voice over clients to sign? 00:59:10 Do you batch your auditions?
In an effort to be less annoying, what if you're costing your voice over business thousands of dollars in potential lost revenue?  Even worse... what if your narratives are all wrong and you're costing yourself that lost revenue for no good reason at all? Voice Actors who fail to follow-up are voice actors who are missing out on new clients and new bookings. And the number one reason for not following up, "I don't want to be annoying." This narrative is all wrong and I explain why in this episode. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@MarcScottVO VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min KEY TAKEAWAYS ✅ Follow-up is one of the most important aspects of marketing your voiceover business. ✅ Personalization and tailoring messages are crucial for standing out in a crowded inbox. ✅ Follow-up can be a test of commitment and professionalism. ✅ The negative narrative around follow-up should be replaced with a positive mindset. ✅ Using a CRM and setting automated reminders can help with effective follow-up. 00:00 Introduction 03:10 The Importance of Follow-Up 05:27 Follow-Up as a Test of Commitment 07:46 Changing the Narrative Around Follow-Up 09:41 The Reality of Inbox Overload 13:01 Strategies for Effective Follow-Up
Looking for a way to stay front and center with voice over clients and prospects that doesn't involve sending emails, making phone calls or posting on social media (though those things still matter too!)? Branded swag can be a really effective marketing tool when you choose the right swag. In this episode, Marc Scott dives into several important considerations you need to be thinking about when it comes to choosing the perfect item to represent you and your brand. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com VOpreneur® by Marc Scott - https://vopreneur.com Marc Scott on YouTube - https://youtube.com/@MarcScottVO VOpreneur® by Marc Scott on YouTube - https://youtube.com/@vopreneur Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min KEY TAKEAWAYS ✅ Staying top of mind with potential clients is crucial for success in voice over. ✅ Swag can be a part of your marketing strategy to stay front and center with clients. ✅ Choose swag that is associated with your brand or that can build an association. ✅ Consider the usefulness of the swag and whether it will be kept and used by the recipient. ✅ Think about the unique and standout qualities of the swag. ✅ Other considerations include sustainability, cultural considerations, distribution, cost versus value, understanding your audience, and brand alignment. 00:00 Staying Top of Mind with Potential Clients 00:52 Choosing the Right Swag for Brand Recognition 06:42 Factors to Consider When Choosing Swag 17:45 Additional Considerations for Swag Selection
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